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Case Study

Harmony General Hospital

Bridging the Gap Between Patients and Healthcare

Custom API

API Integration

exterior of medical center building

Growing Challenges

On Maryland's Eastern Shore, Harmony General Hospital prided itself on providing premier medical care to its community. However, despite their excellence in healthcare services, they faced a growing challenge: patients were becoming increasingly frustrated with long and unpredictable emergency room wait times. Additionally, important health blogs and articles published on their website weren't reaching the intended audience. The hospital needed a solution to improve patient communication and engagement.

"Our patients are anxious and stressed not knowing how long they'll have to wait when they come to our ER. We need to find a way to keep them informed."

generic image of the exterior of an emergency room

Integrating Emergency Room Wait Times

We began by tackling the most pressing issue: share accurate ER wait time data with potential patients. After researching waiting room operations and talking with hospital stakeholders, we learned that this data existed, but we just needed a way to share the information. We deployed custom API endpoints to serve this data, and then an advanced integration system to connect the hospital's internal data with the API. This allowed real-time wait time data to be displayed on the hospital's website and a newly developed mobile app.

screenshot of api and custom cms

Creating a Dynamic Content Management System

Recognizing that the hospital's valuable information and health-focused articles weren't reaching a broad audience, we designed a user-friendly content management interface. This system enabled hospital staff to easily manage and update content served via the API, ensuring that important health information was always current and accessible, and retrievable via the mobile app. With a few clicks, new articles could be published, and vital updates could be shared instantly.

older woman using phone

Developing a Patient-Focused Mobile App

To further enhance engagement, we created a modern mobile app tailored to the needs of patients and the greater community. The app featured real-time emergency room wait times, access to content including helpful health information and hospital services, push notifications for time-sensitive alerts regarding hospital events and health advisories, and a simple interface for users of all ages.

Increased Engagement and Patient Satisfaction

The results of these innovations were remarkable. Within 3 months of the app's launch, the traffic to the website soared to an increase in visits of 60% as more people accessed the real-time ER wait times and health information, the mobile app was adopted by thousands of patients who downloaded the app on their devices, surveys were sent out returning higher patient satisfaction scores due to the added transparency and sharing of information, and the hospital's health articles realized increased readership in the community.

60%

Increased website traffic

8,500+

App downloads

17%

Increase in patient satisfaction

45%

Increase in readership

"Knowing the current wait time before I left home with my sick daughter made a huge difference. We felt less anxious waiting because we were prepared."

Empowering Hospital Staff

Not only did patients benefit, but hospital staff in charge of sharing and updating content found their workload streamlined. The new content management system meant that updates could be made quickly and efficiently without needing extensive technical knowledge.

Disclaimer: To protect our clients, we change the name on some of our featured work items as well as certain company details. But the results are real!